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10+ years across mobile apps, SaaS, e-commerce, and websites. I lead a product design team, run Discovery for new products, and design work that moves business metrics, not just looks good in Figma.
Six projects across faith & family, logistics, travel, fintech, B2B marketplaces, and health tech, from discovery to user testing.












Head of Design with 10+ years across mobile apps, SaaS, e-commerce, and websites. Here's the longer story: background, experience, and the toolbox.
Based in Mexico
I've shipped 25+ digital products across mobile apps, SaaS platforms, e-commerce, and consumer websites, covering health tech, fintech, AI, B2B, on-demand, and more.
As Head of Design at Geekbears, I own the design function end-to-end: design quality and delivery across client projects, the design revenue line, and new business from first lead to closed account. My work spans the full cycle: research, IA, prototyping, design systems, and developer handoff.
I bring a hybrid background: 10+ years of design with a strong visual foundation, technical fluency in front-end (HTML/CSS), and active use of AI tools to accelerate research and design workflows. I work in Spanish (native) and English (full professional), day to day with US teams.
Research-driven, system-minded, and execution-focused, with leadership experience across cross-functional product teams.
A faith-based app that helps families build daily spiritual habits together: personal and family routines, scripture, prayer, and reflection. I took it from Discovery through brand, UI, user testing, and iteration. It is now in development.


Families who want a faith-centered home struggle to keep shared spiritual habits alive between busy schedules and competing responsibilities. Most tools are built for one person, not for a household with parents, kids, and different life stages.
Remain brings personal and family routines into one calm app: a daily verse and chapter, guided prayer for each family member, morning and evening routines, acts of kindness, and family notes.
How might we help a whole family build daily spiritual habits together, without adding one more thing to manage?
Parents want structure without planning everything; kids want short, clear tasks they can feel proud of.

I designed the logo around one idea: the letter R grown into a tree, for identity and growth. Green, olive, and earth brown keep it organic and calm, and DM Serif Display gives it warmth. The tagline: "It Starts At Home".


A simple switch between Personal and Family on the home screen keeps both experiences in one place, and each routine is broken into small steps with examples.








I ran an unmoderated prototype test in Maze with 14 participants: a free exploration, 5 tasks (morning, evening, and family routines, adding a family member, and finding past family notes), and a short survey on value, usability, and pricing.

I recommended three improvements to the client: explain in onboarding how daily actions make the plants on the home screen grow, rework the evening routine and Acts of Kindness with step-by-step guidance and a confirmation on completion, and add instructions to find a different Bible chapter.




Remain is the project where I owned the full loop, from Discovery to testing and back into design. The biggest lesson: what people say and what they do are two different datasets. A 4.9/5 ease score sat on top of 88% misclicks, and only the behavior data showed where to fix.
Testing isn't the end of design. It's the brief for the next version.
A sales-first TMS for a US freight brokerage: one place to take any load from lead to quote to signed, paid order, replacing a patchwork of tools the sales team worked around every day.


To quote a single load, the sales team jumped between an outdated TMS, Outlook, spreadsheets, and load boards. Past rates were hard to reuse, a unit mix-up (8'6" vs 8.6) could turn into a costly wide-load error, and turning a quote into a signed, paid order took days of back-and-forth.
The brokerage needed a sales-first platform: quote fast, send from the platform, and let the client convert, sign, and pay online, with the order moving to Operations automatically.
How might we take a freight load from first lead to signed, paid order in one place, without errors and without chasing other teams?



After the kickoff, we re-scoped the MVP around the sales team: a sales-first dashboard, quotes, and orders, with Operations and Admin views moved to later phases. Every screen was annotated with its data source, so the build team knew exactly where each field came from.





Leading this Discovery as Head of Design reminded me that the fastest way to a useful MVP is a hard re-scope: one team, one job, done well, with everything else on a clear roadmap.
In operations software, good design is mostly error prevention you never notice.
A mobile app for booking flights for someone else. It compares both calendars, suggests the best travel window and flights within budget, and nothing is booked until the traveler approves.


When you book a flight for a partner, a family member, or an executive, the decision depends on two calendars, preferences, and real-world constraints. A simple purchase turns into back-and-forth texts, screenshots, and guesswork, with delays and avoidable mistakes.
Align connects the booker and the traveler: it checks shared availability, recommends flights with clear tradeoffs, keeps the budget in view, and moves from planning to booking in one flow.
How might we turn scattered schedules and preferences into one confident, ready-to-book decision that both people agree on?
Daniel wants to know which flight works for both people and book it. Emily wants the flight to fit her classes and exams, and to understand why it was chosen. Olivia books for a CEO across calendars and time zones, and needs speed without mistakes.

The outcome: a mobile app of about 23 screens focused on trip setup, calendar availability, AI flight suggestions, approvals, bookings, and payment.
I designed the wireframes in grayscale to settle structure and flow with the client, then carried the same layouts into a calm slate-blue UI.












Align is a scheduling problem disguised as a travel app. Taking it from Discovery to prototype showed me that the hardest part of shared decisions is trust: privacy you can see, reasons you can read, and a clear moment where the other person says yes.
When two people decide together, the interface has to speak to both of them.
A dual-platform product designed to reduce post-treatment relapse rates in addiction recovery, combining a patient-facing mobile app with a clinical management dashboard for rehabilitation professionals.


Relapse rates among addiction recovery patients remain critically high, not because treatment fails, but because support drops off the moment patients leave the clinic.
SerenityMate addresses both sides of this gap: a mobile app that keeps patients supported between sessions, and a web-based management platform for healthcare professionals.
How might we provide continuous support to individuals in addiction recovery while giving clinics tools to proactively manage patient outcomes?




Research and personas were produced in Spanish with patients and clinicians in Mexico.
Over 70 wireframes covering both the mobile app and management dashboard, prioritizing intuitive navigation and frictionless access.

















SerenityMate was one of the most complex end-to-end projects I've taken on, spanning field research at a rehab clinic, brand creation, two distinct product surfaces, and a business model. It reinforced that the most impactful UX work happens at the intersection of deep user empathy and strategic thinking.
The most important design decision wasn't a screen. It was the decision to treat the app as a companion, not a tool.
A mobile app that turns Market Machines' AI models into clear buy and sell signals: build programs around the stocks you follow, test them against historical data, and get alerted when the algorithms change their minds.


Market Machines tracks algorithmic sentiment in the stock market with its own AI models. The client needed a mobile app that let traders follow those models for the companies they care about and act on buy and sell signals with more confidence.
Trades happen outside the app. Market Machines is the decision-support layer, so every screen had to make a model's signal, and how sure it is, easy to read at a glance.
How might we help traders trust AI-generated signals without hiding the uncertainty behind them?
Daniel trades daily and wants data-backed signals to cut emotional, impulsive trades. Laura wants to start trading without feeling overwhelmed, which pointed to the educational features we parked for V2.

In the UI phase the watchlist grew into Programs: the user picks a Market Machines model, chooses the equities to follow, and gets that model's signals for each one. A dark, high-contrast interface keeps charts and signal colors legible.














Designing for AI in finance taught me that trust isn't a tone, it's a structural property of the interface: showing confidence, explaining terms in place, and letting people test before they commit.
In AI products, users don't trust the algorithm. They trust the interface that surrounds it.
A B2B marketplace where food and beverage brands find suppliers, request quotes, and track every order, with an admin platform that keeps both sides running.


Food and beverage CPG brands work with many suppliers at once: packaging, ingredients, services. Communication, orders, and payments were spread across email, calls, and spreadsheets.
Vendor Vault centralizes that relationship for three user types: brands buying (customers), suppliers selling (vendors), and the Vendor Vault admin team. The UX/UI phase covered about 41 screens over 12 weeks, as part of a three-designer team at Geekbears.
How might we make B2B sourcing feel as clear as online shopping, without hiding the quotes, paperwork, and negotiation that B2B buying needs?
Emily needs one channel for all her vendors and on-time deliveries. Oliver wants new clients and faster, simpler payments. Alex keeps the platform secure and supports both sides.


After the client chose a style guide direction, I built the design system that all three platforms share: a primary blue scale with an orange secondary, neutrals, text and background tokens, icon states, and feedback colors for information, warning, success, and error.
Deep navy navigation with bright blue actions lets product photography carry the color, so dense tables and forms stay easy to scan.
I designed the high-fidelity UI and the clickable prototype on top of the system, so customer, vendor, and admin screens reuse the same components and statuses.







Owning the wireframes and the design system for three roles taught me that consistency isn't sameness. It's a shared language: the same statuses, components, and patterns let a buyer and a supplier read the same order the same way.
In a marketplace, the interface is the contract between both sides. Clarity is what makes it trustworthy.